Cross Border eCommerce in Russia
Oct 12, 2016
At 17 million km2, Russia is the largest country on earth and without a shadow of a doubt, it provides an enormous opportunity for e-retailers.
Why? More than 143.7 million people live in Russia, which makes it the 9th biggest country in the world. In early 2014, 59% of the adult population (69 million people) had access to the Internet, making Russia Europe’s number one in terms of Internet users[i].
Cross-border shopping is the fastest-growing segment of the Russian ecommerce market and in 2014 cross-border shoppers placed 47 million orders at foreign ecommerce sites. And with international ecommerce currently only representing 2% of the total retail market there is still plenty of room for growth.
The numbers certainly stack up but there are also a lot of factors to take into consideration before retailers start selling in this vast region.
Seeing as we know a thing or two about eCommerce, our friends at eCommerce Worldwide and IMRG recently asked us to provide the low down on cross border eCommerce in Russia.
Read the two articles here:
- Cross Border eCommerce in Russia – what you need to know
- The importance of understanding what it is to be Russian
[i] http://ecommercenews.eu/ecommerce-per-country/ecom...
