Why is the UK popular with Aussie shoppers?

Nov 21, 2016

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With high purchasing power assisted by high disposable income levels, healthy economic growth and low unemployment, Australians have embraced online shopping with significant gusto. Australia’s citizens are not only embracing online shopping, but also cross-border shopping and it seems they have a particular preference for UK brands and retailers.

But why? Our friends at eCommerce Worldwide asked us to provide our insights into why our Aussie cousins are so fond of British brands and retailers. Check out the full article here



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